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Profile step 3 plus means that new quiddity regarding web sites memes try of this it cohesiveness-uniqueness nexus

Profile step 3 plus means that new quiddity regarding web sites memes try of this it cohesiveness-uniqueness nexus

Because conveyed, meme family members which were seen to be the essential cohesive was basically and those individuals revealing original unique content and you will form properties (R 2 = .83). Like, “Too Really High” distinctively works closely with governmental situations, and also in “Photographs of the day,” extremely circumstances incorporated each other graphic and you may songs manipulations.

They screens three quantities of quiddity concreteness, indicating one to meme family members which have an extremely noticeable and you can real quiddity (an item otherwise a specific reputation) also tended to do have more cohesive and unique content, contribution, and you can function generic properties. This new extraordinary higher scores of “Celebrity Conflicts Boy” exemplify that it family. This new uniform visibility of your own unique sword from the majority of circumstances given that it meme household members a tangible quiddity. However, at the same time, certain occasions was indeed much like each other into the the fresh new universal form, contribution, and you will posts functions, speaking about the fresh new relatively book items away from battles.


Within this research, we working a giant-size studies to analyze brand new layouts and you may formations underpinning Web sites meme networks. Our departure part is actually a theoretic distinction between one or two pushes you to join websites memes together: this quiddities of their own relatives and universal features of greater meme culture. I strived not only to offer a descriptive overview of these types of forces, and in addition to spell it out the way they was connected with one another, and also to the dwelling out-of meme networking sites. The fresh new results of this exploratory foray contribute to the latest literary works to the web sites memes in lot of theoretic and you will methodological domains, due to the fact summarized below.

Determining prominent quiddity sizes: Our studies found five form of quiddities – object, specific reputation, general reputation, action, and keywords. The point that action try the most typical is very sharing: Occasionally, they demonstrated the fresh new embodied character out of internet memes, and that generate on the activities of people who replicate other people about public fields (Shifman, 2013 ). Imitating an action inside the an individual’s individual strategy is primarily simple to would and the concept is not difficult knowing (Lewis, 2012 ). Therefore, this may become a welcoming answer to become on your own into the fresh memetic replace.

Shape step 3 shows into a beneficial scatter patch chart the key self-confident matchmaking between your quiddity concreteness out-of meme family therefore the cohesiveness and you can individuality of their generic services

Determining the newest mainstream (and you will periphery) of your own memetic fields: We outlined the new conventional out-of meme society of the outlining probably the most preferred stuff, contribution, and you will means top features of common web sites memes and their hours. Supporting earlier qualitative findings (Milner, 2012 , 2013c), it had been learned that white men young ones and young adults was indeed the average users oftentimes. Preferred community, dining, and the mass media was indeed the most frequent subjects, if you’re governmental articles are way less commonplace. These types of results validate before discussions of the “whimsical” gist from sites memes as well as their good connection to pop people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

New cohesiveness and you can individuality out-of meme family: Considering the difference in quiddity and general attributes, the fresh cohesiveness out of an effective meme family unit members with respect to general articles, participation, and you may function isn’t secured. Our findings signify regardless if meme families are often cohesive, the amount of cohesiveness varies greatly between family members. A main element that individuals found to be coordinated using this type of variability is actually uniqueness, otherwise range in the conventional. The greater book a meme members of the family is actually, the more the brand new similarity from characteristics certainly one of its circumstances. So it interested in validates what we marked since individuality-cohesiveness pendulum: It shows that the essential tension ranging from communality and you can personality underpinning users’ motivations is additionally manifested regarding the sites regarding memes you to definitely they generate.